Aim High, Arnold with Vegan Options Daily!

This message was originally published and delivered on March 18th 2016.

We shall see if he does adopts any of the suggestions. Original post is here:

Posted by Eriyah Flynn on Thursday, March 17, 2016

Dear Former California Governor, Bodybuilding Fitness Icon, and Hollywood Blockbuster Movie Star, Mr. Arnold Schwarzenegger,
VeganShift is pleased to hear you acknowledge that those who seek an awesome physique and fitness level can thrive and reach gains while consuming a 100% plant-strong vegan diet. We are positively impressed that you have also chosen to weigh in on the critical conversation of the climate change crisis. The documentary film, Cowspiracy, has skyrocketed the collective consciousness of this glaring and most pressing omission that animal agriculture is the leading human activity contributing the pollution and deforestation driving climate change. A foundational vegan shift in consciousness and behavior is the single-most, far-reaching and effective action in the climate change solutions mix, yet it is not presently even offered as a solution by mainstream climate change and environmental and/or wildlife conservation organizations. In addition, AUM Films follow-up film, “What the Health?” was just released and “Plant Powered Nation”, “Forks Over Knives”, and “A Delicate Balance” have all exposed the fantastic health implications of a body powered by plants. The documentary films, “Earthlings”, and “Unity” make the crucial and greater connection to the complexity that is vegan consciousness.
Speaking as a desert storm era US Air Force veteran, my branch of service slogan was “Aim High”. Your dynamic accomplishments demonstrate that you are unequivocally an “Aim High” kind of guy. Surely you would never suggest to those who come to your Arnold Fitness Classic event to “Aim low.” With all due respect, your recent public declaration that “People will buy into supporting Meatless Mondays” could go much further in addressing the actual scope of the problem. Meat is not the problem. Animal Agriculture extends well beyond meat production. Speciesism, enabling animal use as property, which ultimately established animal agriculture, is the problem. Our entire social foundations are built on the backs of animals to the degree that even the sidewalks contain pig bones. While change is indeed most often incremental, wouldn’t you agree that the ask must be for the actual necessary goal we seek? When “The Arnold” talks, people listen. People can, will and do “buy into” a vegan shift when framed correctly and empowerment policy and programs are provided. A Vegan Options Daily policy ensuring equivalently delicious and nutritious vegan foods, and functional, plant-based alternative products are available, affordable and accessible everywhere is the message framing and infrastructure development that can ultimately empower a rapid world vegan shift.
Your expo is now on every populated continent on Earth. Please, ask those you have the power to influence globally to “Aim High” and heal our home with a clear, simple and easy, step-by-step vegan challenge, instead of asking them to “Aim low” with a “Meatless Monday” suggestion that does not get to the root of the disconnected, systemically violent and unsustainable climate change causing behaviors. We must ask everyone to aim for a vegan goal and build the bridges and pathways to a brighter and better future with peace, consciousness, consistency, strength, honor, and integrity. There are several websites and resources attached below for your convenience. Finally, we are more than happy to assist you in implementing a successful vegan empowerment program and we have even drafted a Vegan Options Daily Resolution that is ready for roll out everywhere. Thank you in advance for your support.
“Aim High,” Arnold with Vegan Options Daily!
With love, hope and respect,
Eriyah Flynn
Founder

Vegan Athletic and Bodybuilding Websites
www.veganbodybuilding.com
www.veganbodybuilding.org
www.veganmuscleandfitness.com
http://www.aveganman.com military veterans
www.plantstrongfitness.com
http://veganbodyrevolution.com
http://www.thefrankmedrano.com
http://www.nomeatathlete.com

Welcome


http://www.greatveganathletes.com
http://www.veganmusclepower.com
https://100for100.me

Facebook Vegan Diet and Bodybuilding Support Groups
https://www.facebook.com/Vegan.Body…
https://www.facebook.com/groups/233…
https://www.facebook.com/groups/Veg…
https://www.facebook.com/groups/615…
https://www.facebook.com/VeganBodybuildingAndFitness/?fref=ts
https://www.facebook.com/veganmuscle/?fref=ts
https://www.facebook.com/groups/PlantStrongFitness/
https://www.facebook.com/VeganOlympia/?fref=ts
https://www.facebook.com/groups/plantfood2015/

Mobile Apps
Bunny Free
Cruelty-cutter.org
ForksOverKnives
GoVeganApp.com
HappyCow.net
Is it Vegan?
VeganXpress

Relevant Articles & Resources

5 Plant-based Athletes That Blow The Protein Myth Out of the Water


http://www.greatveganathletes.com/jim-morris-vegan-bodybuilder
http://yourveganfallacyis.com/en

http://www.veganshift.org/media/vegan-is-more-than-a-lifestyle-it-is-an-ethic
http://www.veganshift.org/media/treatise-for-a-vegan-shift

Appeal To Bill McKibben of 350.org from Vegan Shift

This letter was handed directly to Bill McKibben and the subject briefly discussed at an event in Columbus, Ohio in Nov 29th, 2011. The original publishing of this correspondence was immediately aired on a Facebook Note here: https://www.facebook.com/notes/eriyah-flynn/appeal-to-bill-mckibben-350org-by-eriyah-flynn-founder-of-veganshift-columbus-oh/10150426079393290

Dear Bill,

You may remember me: my name is Eriyah Flynn, and I have traveled to stand beside you, and the many activists in this room, in WDC two times in as many months in protest of the Keystone XL pipeline. The Columbus activist community, including Alec Johnson, Bob Fitrakis, Harvey Wasserman, Jason Box and Andrew Sidesinger, and many others can attest that I have been a long time, ardent, engaged and committed environmental and social justice activist. I am also a US Air Force Veteran and yet, most importantly, while doing all of this for over a decade, I have also been a vegan. Because being vegan is the LEAST I can do as a political statement of justice and non-violence towards the weakest among us who are at our mercy, and the MOST effective single discipline that can be done to reverse the path of insanity of unsustainable behaviors our species has waged against our planetary home. Being vegan does not require risk of arrest, can be extremely healthy, affordable, and can be done by everyone, NOW.

Livestock production is the 10,000 year stain on humanity’s code of so called civilized behavior, and as our population has ballooned over the last 80 years from 2 billion in 1930, to over 7 billion people in 2011; According to two reports, “Livestock’s Long Shadow” (UNFAO) and “Livestock and Climate Change” (World Watch Institute) Livestock production is now THE LEADING human cause of pollution, deforestation and ecocide causing climate change, vastly exceeding world transport. We have known this since 2006. Ecological scientists have been sounding the alarm that we have entered the 6th great extinction period on Earth. You spoke of severe energy and water scarcity and the impending loss of productive crops. Based on these facts, a vegan in a hummer does more to save the planet than a non-vegan on bicycle. The continued omission of these facts is absolute negligence contributing to our collective peril. The vegan community has been waiting since 2006 (and before) for the environmental community to acknowledge the most basic scientific empirical fact that consuming lower on the food chain is the most efficient way to live, as well as a hemorrhaging social justice issue desperate to be recognized since the times of Socrates.

If reducing the negative impacts of climate change is truly your salient objective and the situation is as dire as you depict, the environmental community must finally make the intellectually honest commitment and demonstrate the courage to get the elephant of veganism in the room, on the table of awareness, clearly, in the campaigns your organization (and other environmental, conservationist and social justice organizations) commissions going forward.  A survey of your organization’s membership would likely reveal significant numbers of vegans who also support this moral/ethical obligation and are equally confounded by this continued, weak inconsistency. Embarrassingly, climate change deniers wield this fact as leverage to marginalize our unified environmental sustainability cause and charge “hypocrite”. Gain legitimacy for our mission and make a pledge to go vegan, make it fun and issue a “go vegan” challenge to your membership. I am available for support, and I have enclosed with this letter, several documents that will assist you in this process (BTW- they are contained in an algae based plastic binder made by a local company called Univenture), and I have provided links below to these resources as well within an electronic document that will be forwarded to you directly.

My parting mental picture is an analogy of abolition:  If the animals in today’s system of exploitation were the Jews in Hitler’s concentration camps, or the slaves of our nation’s plantation owners, which side of history would you want to be on? The side of the cowards, whiners and excusitarians who were too afraid or apathetic to make a stand, or would you choose the side of the courageous that dared pull up their boots, show some discipline and urgently challenged the most powerful and dominant forces of injustice, violence and death?

I think you and I know the answer to that. They are not “a condiment” Mr. McKibben, they are individuals who deserve to be free of exploitation, and as you have so cogently and eloquently detailed in your plea for action, you know there is a lot more at stake than just our palate’s preference. Lead as I know you can. The earthlings who share this planet are counting on you to live up to your potential.

Love life, live vegan!

Eriyah Flynn

Founder

Vegan Shift

“Cowardice asks the question, is it safe? Expediency asks the question, Is it politic? Vanity asks the question, Is it popular? But conscience asks the question, Is it right? And there comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because his conscience tells him that it is right.” Dr Martin Luther King Jr., 1929-1968

Eriyah Flynn with Bill McKibben of 350.org at the Tarsands action civil disobedience aug 20 – sep 3 2011 WDC. 

Transition Action Plan:

  • Pledge to go vegan
  • Issue a “go vegan” challenge; ask membership to pledge to at least try it for 30 days.
  • In all of your correspondences end with a statement that the most basic scientific empirical fact is that consuming lower on the food chain (plants) is the most efficient way to live, that the present demand for livestock products is the leading cause of the energy consumption and environmental pollution, deforestation and ecocide and that a vegan shift in thinking foundations would also alleviate many of the social justice issues we are suffering
  • Link your website and correspondence to websites that offer vegan transition tips, recipes and provide more detail on the importance (see links below)

Enclosed:

  • Cowpiracy: The Sustainability Secret (Added to this list after letter submitted – new film as of 2014) 
  •       http://www.cowspiracy.com

 

From left to right: Eriyah Flynn, Jason Box, unknown man with stroller, Alec “Climate Hawk” “School” Johnson, and Bob Fitrakis.  Occupy Columbus 2011

Your Plate vs. The Planet – The Center for Biological Diversity Surveyed Thier Membership on 4.13.2015

So excited to see an actual conservation advocacy group taking this issue seriously. They have followed the “meat industry” is the problem bandwagon in dipping their toe in the water to see how their membership is going to respond to getting real about what must be done on behalf of biodiversity. Although, we want to make it clear that, “meat” which has been the focus of thier survey, is not the primary problem they must really take on.

The primary problem is conciousness and empathy; ecological collapse is primarily due to egocentric thinking and entitlement as supreme beings on the planet. “Meat”, to too many people, actually means: “Steak” or “cow” not “fish”, not “chicken”. If I had a dollar for everytime someone said to me “I’m a vegetarian” while they were continuing to consume chicken and fish, or how many people I’ve said “I’m vegan- I eat plant products” and people ask – “Do you eat fish?” “Do you eat chicken?” or have had someone in a restaurant serve me chicken, cheese or eggs, we’d be already funded to deliver some serious educational campaigns across this country.

Furthermore, the first thing that happens when people quit “meat” is they replace it with “eggs, milk, cheese and yogurt (goat or cow)” etc. due to the pervasive livestock industry programming that “protein = animal products”, in an attempt to solve the problem. Eating more eggs and diary will not solve the myriad of problems we are facing with the animal-based agriculture. This isn’t a “meat industry” problem. This is a disconnected, animal usery based society problem based on old ignorance and a current denial that there are over 7 billion humans still inefficiently and polluting by living on animals with their cities, cars and freeways to support their culture. This path will maintain an insane system driving ecological collapse.

Thank you to the Center for Biological Diversity for your campiagn “Take the Exinction Off Your Plate”, and kindly make the subtle yet profoundly significant changes language changes to move to speaking about this in terms of “livestock and animal agriculture” instead of “meat”. The vegan community has been begging environmental organizations to get on board with addressing the most salient solution to our global crisis at human population 7 billion and growing that is literally driving our biodiversity extinction and ecological collapse and especially for the 70 billion land animals and trillions of sea animals being unnecessarily and unsustainably slaughtered every year and continues to increase with our population. Please make an unequivocal declaration that a stock free plant-based agriculture and diet is the solution that can reverse the crisis we are currently spiralling in.

Here is a letter from Nov 2011 to Bill McKibben of 350.org that you may find of interest in our efforts to collaborate with environmental groups and bring them on the path that of this major topic has been irresponsibly ommitted from the discussion for so long.

https://www.facebook.com/notes/eriyah-flynn/appeal-to-bill-mckibben-350org-by-eriyah-flynn-founder-of-veganshift-columbus-oh/10150426079393290

Dear Bill,

You may remember me: my name is Eriyah Flynn, and I have traveled to stand beside you, and the many activists in this room, in WDC two times in as many months in protest of the Keystone XL pipeline. The Columbus activist community, including Alec Johnson, Bob Fitrakis, Harvey Wasserman, Jason Box and Andrew Sidesinger, and many others can attest that I have been a long time, ardent, engaged and committed environmental and social justice activist. I am also a US Air Force Veteran and yet, most importantly, while doing all of this for over a decade, I have also been a vegan. Because being vegan is the LEAST I can do as a political statement of justice and non-violence towards the weakest among us who are at our mercy, and the MOST effective single discipline that can be done to reverse the path of insanity of unsustainable behaviors our species has waged against our planetary home. Being vegan does not require risk of arrest, can be extremely healthy, affordable, and can be done by everyone, NOW.

Livestock production is the 10,000 year stain on humanity’s code of so called civilized behavior, and as our population has ballooned over the last 80 years from 2 billion in 1930, to over 7 billion people in 2011; According to two reports, “Livestock’s Long Shadow” (UNFAO) and “Livestock and Climate Change” (World Watch Institute) Livestock production is now THE LEADING human cause of pollution, deforestation and ecocide causing climate change, vastly exceeding world transport. We have known this since 2006. Ecological scientists have been sounding the alarm that we have entered the 6th great extinction period on Earth. You spoke of severe energy and water scarcity and the impending loss of productive crops. Based on these facts, a vegan in a hummer does more to save the planet than a non-vegan on bicycle. The continued omission of these facts is absolute negligence contributing to our collective peril. The vegan community has been waiting since 2006 (and before) for the environmental community to acknowledge the most basic scientific empirical fact that consuming lower on the food chain is the most efficient way to live, as well as a hemorrhaging social justice issue desperate to be recognized since the times of Socrates.

If reducing the negative impacts of climate change is truly your salient objective and the situation is as dire as you depict, the environmental community must finally make the intellectually honest commitment and demonstrate the courage to get the elephant of veganism in the room, on the table of awareness, clearly, in the campaigns your organization (and other environmental, conservationist and social justice organizations) commissions going forward.  A survey of your organization’s membership would likely reveal significant numbers of vegans who also support this moral/ethical obligation and are equally confounded by this continued, weak inconsistency. Embarrassingly, climate change deniers wield this fact as leverage to marginalize our unified environmental sustainability cause and charge “hypocrite”. Gain legitimacy for our mission and make a pledge to go vegan, make it fun and issue a “go vegan” challenge to your membership. I am available for support, and I have enclosed with this letter, several documents that will assist you in this process (BTW- they are contained in an algae based plastic binder made by a local company called Univenture), and I have provided links below to these resources as well within an electronic document that will be forwarded to you directly.

My parting mental picture is an analogy of abolition:  If the animals in today’s system of exploitation were the Jews in Hitler’s concentration camps, or the slaves of our nation’s plantation owners, which side of history would you want to be on? The side of the cowards, whiners and excusitarians who were too afraid or apathetic to make a stand, or would you choose the side of the courageous that dared pull up their boots, show some discipline and urgently challenged the most powerful and dominant forces of injustice, violence and death?

I think you and I know the answer to that. They are not “a condiment” Mr. McKibben, they are individuals who deserve to be free of exploitation, and as you have so cogently and eloquently detailed in your plea for action, you know there is a lot more at stake than just our palate’s preference. Lead as I know you can. The earthlings who share this planet are counting on you to live up to your potential.

Love life, live vegan!

Eriyah Flynn

Founder

Vegan Shift

“Cowardice asks the question, is it safe? Expediency asks the question, Is it politic? Vanity asks the question, Is it popular? But conscience asks the question, Is it right? And there comes a time when one must take a position that is neither safe, nor politic, nor popular, but he must take it because his conscience tells him that it is right.” Dr Martin Luther King Jr., 1929-1968

Transition Action Plan:

  • Pledge to go vegan
  • Issue a “go vegan” challenge; ask membership to pledge to at least try it for 30 days.
  • In all of your correspondences end with a statement that the most basic scientific empirical fact is that consuming lower on the food chain (plants) is the most efficient way to live, that the present demand for livestock products is the leading cause of the energy consumption and environmental pollution, deforestation and ecocide and that a vegan shift would also alleviate many of the social justice issues we are suffering
  • Link your website and correspondence to websites that offer vegan transition tips, recipes and provide more detail on the importance (see links below)

Enclosed:

  • The Simple Solution is Getting the Elephant on the Table
    • https://www.facebook.com/note.php?saved&&note_id=70604078289
  • Letter from a Vegan World- Joanna Lucas of Peaceful Prairie Sanctuary
    • http://www.peacefulprairie.org/outreach/letter.pdf
  • Animal Rights The Abolitionist Approach by Gary Francione
    • http://www.abolitionistapproach.com/media/pdf/ARAA_Pamphlet.pdf
  • Blood and Soil: Lierre Keith, Michael Pollan, and the Trouble with Locavore Politics by John Sanbonmatsu
    • http://www.zcommunications.org/blood-and-soil-lierre-keith-michael-pollan-and-the-trouble-with-locavore-politics-by-john-sanbonmatsu
  • The Veganrd Countering Claims Against Vegan Diets
    • http://www.theveganrd.com/2011/11/countering-claims-against-vegan-diets.html
    • http://www.wedge.coop/newsletter/august-september-2011/vegan-diets
    • http://www.theveganrd.com/2010/09/review-of-the-vegetarian-myth.html
  • Livestock and Climate Change by The World Watch Institute (states world livestock production contributes over 50% compared to world transport’s mere 13% to climate change)
    • http://www.worldwatch.org/files/pdf/Livestock%20and%20Climate%20Change.pdf
  • Livestock’s Long Shadow by The UNFAO (stated livestock production contributes 17.5% compared to world transport’s 13% to climate change)
    • ftp://ftp.fao.org/docrep/fao/010/a0701e/a0701e00.pdf
  • Putting Meat on the Table by The PEW Commission
    • http://www.livablefutureblog.com/pdf/Putting_Meat_on_Table_FULL.pdf
  • Position Paper of the American Dietetic Association on Vegetarian Diets
    • http://www.vrg.org/nutrition/2009_ADA_position_paper.pdf
  • A Vegan but not an Activist? Sure. An animal lover but not a Vegan? Nope. By Stephanie Earnst
    • http://challengeoppression.com/2010/04/15/a-vegan-but-not-an-activist-sure-an-animal-lover-but-not-a-vegan-nope/
  • A Life Connected by Non-Violence United (11 min)
    • http://www.veganvideo.org/
  • Making the Connection by The Vegan Society (8 short vignettes 3 to 6 min each)
    • http://www.youtube.com/TheVeganSociety#p/u/0/8ZAHIB97iGY
  • Forks Over Knives
    • http://www.forksoverknives.com/
  • Plant-based Nutrition
    • http://tcolincampbell.org/
  • The Sexual Politics of Meat by Carol Adams
    • http://www.youtube.com/watch?v=kU2VkRpXSUo&feature=related
  • Why We Love Dogs, Eat Pigs and Wear Cows by Melanie Joy
    • http://www.youtube.com/watch?v=mJzpKxBer7I
  • Indigenous veganism: Feminist Natives do eat tofu by Margaret Robinson
    • http://www.thescavenger.net/animals/indigenous-veganism-feminist-natives-do-eat-tofu-237794-504.html
  • The World Peace Diet by Will Tuttle
    • http://www.youtube.com/watch?v=oLgGnP0pWzM&feature=related
  • Earthlings
    • http://www.earthlings.com/
  • Vegucated
    • http://www.youtube.com/watch?v=GKzng1_byMY
  • The Politics of Extinction- Remain a parasite OR become an Earth Warrior By Captain Paul Watson
    • http://www.eco-action.org/dt/beerswil.html
  • Cowpiracy: The Sustainability Secret (Added to this list after letter submitted – new film as of 2014) 
    • http://www.cowspiracy.com
  • The Cambridge Declaration on Consciousness (added to this list after letter submitted- 7.12.2012)
    • http://fcmconference.org/img/CambridgeDeclarationOnConsciousness.pdf
  • Humans are Natural Plant Eaters
    • http://michaelbluejay.com/veg/natural.html

Why I Will Always Be Vegan

If I ever wanted to be worthy of living, it was to be as a person who lived with integrity, courage, honor and consistently with my values for truth, liberty, justice, respect, dignity, equality, empathy, kindness, compassion and peace for all earthlings. I will never be able to undo what I have unconsciously and unquestioningly participated in for far too long as I was developing in the non-vegan, discriminative, deceptive, disconnected programming culture I inherited. Though
I am viscerally saddened in discovering the magnitude of unnecessary, horrific and violent reality that is at every foundation of humanity’s present course of soul killing, animal killing, world killing, self-fulfilling, self-destruct, what I can do now is make a stand to change the course of that world for the direction that I would see us have. I have never felt more alive, driven or committed to a life of purpose and passion as I have since I unplugged from the marketing matrix and awakened from the trance of currently dominant American culture of dysfunctional and misdirected priorities obsessed with blind consumerism, materialism, entertainment, sports, celebrity culture, and “what’s in it for me” mentality. It is a powerful thing to know I am not alone on this mission, that there are in fact millions of vegans moving this world in the most awesomely epic odyssey for human consciousness andadvancement towards peace ever undertaken in our history.

It is a beautiful thing to know that no matter one’s family history, religion, gender, age, sexual orientation, ability, career, etc. they can decide to live vegan while concurrently pursuing the rest of their life’s dreams, purpose, passion, ambition or cause. I have found and strive determined to fulfill my destiny to empower a rapid world vegan shift. Though everyone dies, not everyone really lives. Dare to see the invisible, feel the intangible, and achieve the impossible by breaking the chains of fear and ego-driven apathy, ignorance, injustice,
indifference, privilege, entitlement, culture, tradition, greed, corporate
interests, habit or addiction, and begin living with an eco-driven compass of compassion and nonviolence for the people, for the planet and for the animals.
“If not you, who? If not now, when?” Hillel
Join us.

Love life. Live vegan!

Vegan is More than a Lifestyle; It is an Ethic

Lifestyles can be, and are often unconscious, indifferent, unexamined, superficial, unjust, self-centered, flippant and transient, whereas ethics are conscious, empathetic, examined, intentional, just, self-less, principled and permanent. If people are driven and inspired by being a good samaritan, ethics (and morality) are integral parts of their “lifestyle”. Many vegans strive to integrate all of the latter standards in their imperfect attempts to inconveniently attain ethical consistency in spite of the foundational, convenient, abundant world of non-vegan options.

95% of people want to think of themselves as good samaritans who would do the right thing, claim to care about animals and believe animals should not be harmed unnecessarily, yet 95% of people continue to go along with the cultural inertia they have inherited, and harm animals unnecessarily, so they can consume animals and products made from them. This is primarily because the foundational violence and injustice of that behavior has been deceptively cloaked, packaged and marketed as “happy, quality, delicious, and luxury” products appealing to human ego with an irrational pretense that other animals are lesser beings who are ours (a God given right) to use as property, anyway we choose. Some irrational, fear-based, wall has been constructed and a club of violence is so often wielded with delusional justification of “that is their purpose”. Somehow, the illogical and absurd deduction that the tapestry of society’s social foundations are in jeopardy of unraveling if we actually care about animals enough to extend them equal respect in the ethical and moral community, exists in western society. The great irony is that unless we do an immediate about-face in our behaviors towards our fellow earthlings, we absolutely will see the collapse of society as we know it.  Frankly, our disrespectful and destructive cultural perspective towards other earthlings is not universal and evidence of true respect, dignity and humane characteristics has existed for over 6000 years in other cultures.

The Jains and the Buddhists of the East have an ethical principle of “ahimsa” which can be summed up in a single, yet deeply profound sentence found in an excerpt from page 23 of the book “Letter to a Christian Nation” by Sam Harris; “Do not injure, abuse, oppress, enslave, insult, torment, torture, or kill any creature or living being” which is credited to the Jain patriarch Mahavira. No religion that is founded on the ethics and morality of peace, love, compassion and empathy demands the unnecessary killing and consumption animals. As a western nation, people have never been offered an honest view of respecting animals, they have been deceived with a co-oped marketing perversion of the term “humane” and they have never been conventionally offered an equally enticing, peaceful, plant-based option.

“Supply and Demand” is a generally accepted capitalist market principle, however “Marketing” is the method of creating demand where there has never been demand for certain types of products before; “demand” has been a contrived concept. “No option” for vegan products is not an option for vegans and those who would be vegan if options were actually available, affordable and accessible everywhere. Demand can be created through marketing just as Steve Jobs was quoted in the film “Jobs” for saying “How do people even know what they want if it doesn’t exist yet?” Our society has had animal products and exploitation shoved down our throats everywhere, every day, so much so it is an invisible indoctrination we have never even considered there was another way when it has never been presented as a possibility. Up until very recently, the vegan option has been to develop the discipline of a martyr and either abstain from participating in the abundant convenience and joys of our culture, or be inconvenienced to prepare and provide for all our own needs in every sitauation. The fact is companies create demand for products that didn’t exist through marketing everyday.

Savvy vegans will become entrepreneurs to create demand with marketing the products of the future that are consistent with our “good samaritan” values and beliefs. Savvy businesses are already aware of “cause marketing” because they are appealing to our collective desire to consider ourselves good. Our greatest innovators, ethicists, futurists, and visionary influencers such as Plato, Socrates, Hippocrates, Leonardo DiVinci, Gene Rodenberry, Bill Gates, Steve Jobs, James Cameron knew/know that the future of humanity, especially now at population 7 billion and growing is, to cease exploiting our fellow earthlings as our survival literally depends on eco-centric efficiency and living within our means. People who resonate with the oath for peace, liberty and justice for all, and believe that love, compassion, dignity, empathy, respect are aspirational values, are already vegan at heart. Let us show people (humans and now, corporations) that they have permission to follow those deeply held values in the marketplace. Savvy investors will shift their funding towards vegan ventures. Savvy policy makers will examine and enact socially just laws. Savvy religious leaders will embrace moral consistency in peace, love, compassion and nonviolence towards all of God’s creation. The beautiful thing is that a vegan ethic transcends and is evidenced by deciples of all religions with vegans amidst their fellowship.

The fact is, animals are fully conscious, sentient individuals with a will of their own. They do not agree or sign up for a contract or exist to serve and be dominated and destroyed by humans. We have peaceful, alternative, affordable, environmenally sustainable options and when they have equal and often better nutritional, taste, style, or entertainment value, why wouldn’t we use them? The clinical community has made clear that plant-based foods are optimal for thriving human health and animal products are unnecessarily arcane. The ecological collapse that is primarily driven by animal agriculture (63 billion animals a year, trillions of aquatic species) supporting 7 billion people equates to an estimated 200 species going extinct daily. No one is entitled to have other people wear chainmail, wield knives and stand up to their face in blood all day or kill their conscience and kill their humanity, to kill innocent individuals on the weaker end of a power situation fighting and screaming for their lives, for them, especially at the expense of anthropogenic global ecocide. Vegans are not going to allow people to ignore the screams or allow the violence to remain sequestered from our collective consciousness. The beautiful thing is people are deciding they no longer resonate with a foundation of violence towards the innocent and are connecting to vegan communities every day.

Thank you to all of you in the world who are striving to empower a rapid world Vegan Shift.

Join us.

“If not you, who? If not now, when?”
www.veganshift.org